In the Loop is a two-part project that includes working in a group and individually. Our task was to create design guidelines to market string. We decided on the target market of young creatives who want to spruce up their wardrobe. Thinking of a unique way to try to sell string and curate packaging that follows those guidelines.
The individual work consisted of refining the packaging and creating mock-ups. I decided to use playful hand-drawn illustrations of sewn patches to illustrate different uses for the product.
